We applied for the New Era project in order to improve the experience and knowledge of the employees of the Božidar
Jakac Art Museum. As the user experience of museum visitors is extremely important and because one of our core activities
has been informal education, it is in our opinion important to additionally and more profoundly engage visitors in order to
understand sustainable principles and environmental contents. Therefore, we believe that the experience of related
museums in the international arena can help us in many ways to prepare a strategy for implementing sustainable and natural
principles of museum experience, as well as to design and implement contemporary and topical programmes that actively
connect art and nature.